Megan B. on LinkedIn: So excited to see Krissy step into her new role as Creative Director for… (2024)

2024 Targets 🎯 - Drop THE most efficacious supplement gummy on market ("Often imitated never duplicated", I don't want to put anything else on market that anyone else can easily replicate. 😤🔥)- $1.2M revenue in the following 12 months post relaunch (1 product unicorn 🦄 Go big or go home essentially.)- Improve the overall customer experience (redesigning everything to give it that magic touch ✨ Going more "premium" but actually backing up the claim.)- Place more people in positions to shine and grow as individuals (I'm a big believer in measuring how much of a BOSS you are by the amount of people you put in a position to win. 🏆)- Collaborate on 1-2 joint gummy projects with some supplement companies that I appreciate and use🤝 - Grow into the Founder/Owner/CEO role and possibly hire someone (Stack enough reps and gain the experience to EARN the title and back it up. I could rant on this topic but we will keep it nice and short.)Sounds easy enough! 🚀

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Men over 40, I salute you. Many of us brush aside talk about health, often overlooking the significant role diet plays as we age. Celebrity chef, Gordon Ramsay, in partnership with Flora Plant B+tter, is echoing this sentiment with a new campaign focused on healthier eating habits. But why?Health issues such as heart disease, high blood pressure or even the dreaded 'dad bod' can be traced back to poor dietary choices. Sure, the hustle and bustle of life make it easy to go for those quick, unhealthy meals but simple changes can prompt a remarkable turnaround.Ramsay is stepping into our kitchens, virtually, with a series of videos highlighting tasty yet nutritious recipes using butter alternatives. A significant shift, isn't it? Why then, should we consider plant-based nutrition? Traditionally entrenched food myths aside, could we explore this?So, here's a lingering question for you. Would a pivot to conscious, healthy eating habits dramatically improve your life as you march past 40? Let's talk. #Nutrition #Health #MenOver40 #PlantBased

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I love seeing brands unlock the value in a core MarketPryce tenet:Relationships > transactions.We’re helping people like Jake Peterson at Fluid Sports Nutrition avoid these classic relationship-crushers:❌Ignored DM’s ❌Up-front negotiations ❌Ghosting after the brand spends time and money shipping productSo they can build relationships like this:✅ “I felt like I was talking to someone I’ve known my whole life.”✅ "How much time this saves me, it's honestly huge"✅ “She was genuine, excited about everything and super positive.”Bryn Underwood loves the product, gave Fluid meaningful feedback and now they’ve skipped all those typical pitfalls.Now they have a real relationship that will power authentic activations moving forward. That beats transactional outreach every time.Can't wait to watch this Bryn x Fluid connection continue to flourish moving forward. #influencermarketing #nil #productseeding

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The pharmaceutical sector is leading the way in embracing digitalisation of their operations. Digitalisation is increasingly becoming the preferred approach in the food and beverage industry and other related sectors also as they integrate digital products into their processes.Have a look at this video by Bürkert Fluid Control Systems https://lnkd.in/exQJSwUG#pharmaceuticalsector #fluidcontrol #processengineering #processengineer

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#TarteletteU session 3 completed!Today’s session on operations was delivered by Kim Tran Chief Operations Officer and Danielle Porter the SVP of Supply Chain! Thank you both so much for the most informative session. Tarte’s Tartelette Tubing Mascara product lifecycle was broken down in all it stages for us. Ideation, formula, packaging, marketing, testing, planning, and into production. Using a product I already love and use in my every day routine as the example was my favorite part of our class. I loved learning all about the quality of care that went into designing and planning this product.Some of my other key take aways from today’s lesson:🤍Understanding the different regulatory processes:PhysicalClinicalMicrobiologicalChemical🤍Comprehending the big picture goals of the planning team! They prioritize how much product to plan for by weighing projected sales/demand. 🤍Consumers help define product lifecycle-The process of reformulating, restocking, or inventing products is driven by consumer’s wants and needs! 🤍The importance of cruelty free testing on all Tarte products. Having 2 #TarteletteU sessions in one week 🙌I cannot wait for next session. Thank you Tarte Cosmetics 🤍 #tartecosmetics #tarte #mentorship #cosmetics #beauty #beautymarketing #productdevelopment #operations

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Super excited to start building out the leadership team from the top down at Lineage Provisions with Matt Hayes taking the reins as GM.Matt is everything you'd want to see in a leader: low ego, high EQ, professional, experienced, hungry, team player, and thoughtful to name a few. Lots of big things to come with Lineage, but most of all, excited to show that it's possible to do the combination what few brands are able to:1. Make amazing, world class products that solve people's problems (currently: ultra clean, delicious, organ and meat sticks and all-in-one protein, many more to come) 2. Create impact we want to see in the supply chain (currently: supporting small family regenerative farms and creating a new standard for testing for purity and transparency) 3. Bootstrapped, lean, high-growth, profitable business (currently: profitable and cash flow positive three days after launching in Feb)Many more thoughts to come on why I think this is the trifecta of CPG/e-comm, but until then, follow along here, at Lineage Provisions, and Matt Hayes on all the updates and THANK YOU to everyone who has been supportive with this venture and any point with what I've swung at in the last 10+ years.

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To get it right, you need time to get it wrong.Because when it comes to creative, being wrong is a glorious part of the process.Hence The Drawing Board, where we show you the work that didn’t make it — but that lead to the work that did.First up, our logo for Predator Nutrition. What do you think, was the winner your winner?#branding #logo #design

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Everybody adores and desires #mainstreammedia, but they never picture themselves at the forefront of it. Largest corporations nowadays experience a decline in share business and brand usefulnessdue to negative articles. The media has the potential to either make or break you. Continue reading to learn more.#nestle #media

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Building a brand in a crowded, trend-chasing market can be overwhelming.But here's the secret…Shouting the loudest doesn't win customers, authenticity does.That's been our guiding principle at The Turmeric Co. - we don't jump on every bandwagon, we focus on developing what we do best.The result?We’ve built a loyal community that supports our dedication to quality, authenticity, and passion for natural nutrition.Remember, in a crowded market, standing out isn't about shouting the loudest.It's about finding your voice, staying true to it, and building something meaningful 🧡

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